The annual Wella Trend Vision Awards offer talented stylists with the opportunity to showcase their skills and creativity on a national level by interpreting one of the four Wella trends. At Wella, forecasting new fashion directions and developing advanced hairstyling and color techniques is all part of Trend Vision.
Wella Hair Color Professional has released four trends for the 2013 Wella Trend Vision Awards, created by Global Creative Director Wella Professionals Eugene Souleiman and Global Creative Director Colour Josh Wood. Wella launches trends that influence fashion and beauty, naming the four themes: Fusion, Decibel, Echo, and Allegra.
Zoey from our Polaris salon chose to interpret Allegra.
"We all felt instantly that "ALLEGRA" demanded classical instruments, that was obvious: strings, but with a very driven energy – a frantic, precise beat, expressing the rich take on the golden vibrations in the sound wave. It's a classically composed but shamelessly distorted theme." "The Sound of Color was a great opportunity to express something with a new and dynamic artistic purpose."
Hair and Artistic Direction by Jody "Zoey" Jones
Make Up Artistry by BreAnna Rowland
Photography by The Perfect Pear
Five of our stylists entered the competition. Stay tuned for the other one!