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Shampoo
Hairfolicle
Men’s epidermal skin and scalp is thicker, (why men tend to wrinkle less) but oilier, and pores/follicles often become clogged with spent surface cells, perspiration and oily hormones. This clogging can result in hair loss. It is very important to remove the unwanted toxins and increase blood flow for healthy hair growth.
Scalp Stimulating Shampoo is formulated to purify the scalp with Salicylic Acid to cleanse the follicles and exfoliate spent cells and flaky skin. It also has Menthol to increase blood flow and oxygenation to the root. Witch Hazel adds extra astringency and anti-inflammatory cleansing.
To use, apply quarter size amount to scalp, work into a rich lather and allow the lather to remain 2-3 minutes. Rinse. Repeat if necessary. Use daily to exfoliate flaky scalp.
Why you will Love it: The tingling sensation as the shampoo is working, leaves one feeling invigorated as well as the scalp feeling refreshed and the hair feeling clean and fuller.

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Thickening Spray is a body-boosting primer that is part leave-in conditioner and part styling agent. As men tend to not use conditioners, this 2-in-1 primer contains high performance conditioning agents designed to bodify hair while giving excellent wet comb ease and provide dry comb styling memory retention. This spray provides extra body or curl control before applying the finishing styling products. Men with fine hair can use this spray to blow dry volume and extra fullness into the hair. Today’s modern POMP styles have a great deal of lift in the front and crown. Also, men with longer, curlier textures can use this primer to control their frizz/curls.
To use, spray LIBERALLY on damp hair and comb through.
Why you will Love it: Men with simple styling routines or shorter hair can use this conditioning, styling spray as their only fixative. Trendy men with sophisticated styles will love the extra volume, fullness and control this modern primer gives.

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Swell Gel is a non-sticky, modern, multi-benefit gel. This gel provides body, hold and control without hardness or crispiness. Sea Kelp, called Bladderwrack, gives the unique lubricious feel to the formula and prevents the hair from sticking to the hands during application. This natural algae also gives cuticle-smoothing benefits to prevent frizz. Swell gel is great for men who are growing their hair longer. With longer hair, especially wavy/curly textures, the modern styles are not rock hard, but pliable with some controlled movement.
To use, apply 1-2 pumps to damp hair and allow to dry, or blow dry for volume.
Why you will Love it: It offers excellent humidity resistant control that looks and feels natural to the touch. Also, hands aren’t sticky upon application. For greying clients, this gel won’t turn the hair yellow.

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Water Wax is a fabulous water based finishing wax without “the wax”. This moldable, moderate holding pomade gives high sheen. This formula is completely re-workable and rinses perfectly clean from the hair—no build up. It is perfect to create the very popular, shiny-combed back or to the side, Elvis-like looks.
To use, for the POMP style, prime the hair with Thickening Spray to get lift at the scalp and blow dry in volume and fullness on finer textures. Then, rub a dime size or more of Water Wax into your hands and finger style through the hair. Comb for perfection or leave slightly separated. For the wet looking SLICK style with less volume, still spray the hair liberally with Thickening Spray, but comb hair into place, apply Water Wax and re-comb.
Why you will Love it: Gels and typical wax based pomades just can’t create that High Sheen, super fashion forward look. A must-have puck in any hipster’s hair care cache!

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Crème Clay is a medium-to-high hold, matte finish, styling crème. This formula gives a pliable hold that works great for medium to thick textures. It’s a great, easy to use, starter puck for men who don’t style with pucks. Eases your gel-using guys into more defined, fashionable, finishing products.
To use, apply to damp hair, or even hair blown dry with Swell Gel. Apply a pea size amount and start building and defining the style. To achieve more control, just add more Crème Clay.
Why you will Love it: Crème Clay is layerable and easy to use. It can be cocktailed with Water Wax to create more sheen or with Forming Fiber to create more separation and definition. Again, another must-have puck for matte finish days.

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Forming Fiber is a high hold, semi-matte styling and finishing wax. It is best used on short hair (1-3 inches) due to the resinous nature of the product. You can see and feel it by pinching your fingers together repeatedly and see the resin form a fibrous network of hold as it dries. Forming Fiber is great for styles that need maximum control, just a dab can create maximum separation and definition. Great for finer textures that need more support and hold.
To use, apply to either damp hair or wet hair, start with a pea size amount and thoroughly heat it by rubbing into palms. Work into the hair to give desired direction, definition, lift and separation.
Why you will Love it: It can tame the most difficult textures into many fashionable styles.

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