Master the Art of Curls with a Permanent Wave

Curls and waves have long been a symbol of beauty, versatility, and confidence. For those seeking to add texture, volume, and personality to their hair, the Permanent Wave—commonly known as a perm—offers a transformative solution. Whether you want soft waves, tight curls, or something in between, this treatment provides a long-lasting way to achieve your desired look while reducing the need for daily styling.

What Is a Permanent Wave?

A permanent wave is a chemical hair treatment that reshapes the structure of your hair to create waves or curls. During the process, your stylist applies a waving lotion to break down the natural bonds in your hair. The hair is then wrapped around rods of various sizes to achieve the desired curl pattern. Once the shape is set, a neutralizer is applied to rebuild the bonds in their new configuration.

This treatment is highly customizable, allowing you to choose from loose waves to defined curls depending on your preferences and lifestyle. Permanent waves typically last several months, making them an excellent option for those looking for a low-maintenance yet impactful hairstyle.

How Does It Work?

The magic of a permanent wave lies in its ability to reshape your hair’s natural structure. Here’s how the process unfolds:

  • Preparation: Your stylist will wash your hair and divide it into sections. Each section is wrapped around perm rods that determine the size and shape of the curls.
  • Application: A waving lotion containing chemicals like ammonium thioglycolate is applied to break down the natural bonds in your hair.
  • Setting: The hair is left to process for a specific amount of time, allowing it to take on the shape of the rods.
  • Neutralization: A neutralizing solution is applied to rebuild the bonds in their new wavy or curly configuration.
  • Rinse and Style: After rinsing and conditioning, your stylist will style your newly waved hair.

Benefits of Permanent Waves

  • Long-Lasting Curls: With proper care, permanent waves can last for several months, providing you with beautiful curls or waves without daily styling.
  • Adds Volume and Texture: A permanent wave adds body and texture to fine or flat hair, creating a fuller and more vibrant appearance.
  • Versatile Styling Options: From loose beach waves to tight spiral curls, this treatment allows you to experiment with different styles that suit your personality and preferences.
  • Saves Time: Say goodbye to daily curling routines! A permanent wave offers an effortless way to maintain chic hairstyles with minimal effort.
  • Customizable Results: Your stylist can tailor the treatment by using different rod sizes and techniques to achieve your desired look, ensuring it complements your face shape and lifestyle.

Who Can Benefit from a Permanent Wave?

The permanent wave is suitable for all hair types—straight, wavy, fine, or thick—and addresses a variety of styling needs:

  • Straight Hair: Adds texture and movement for those who want more dimension in their hairstyle.
  • Fine or Flat Hair: Enhances volume and body for a fuller look.
  • Hard-to-Style Hair: Creates long-lasting curls or waves that reduce daily styling time.
  • Special Occasions: Provides an elegant foundation for formal hairstyles.

Whether you’re looking for everyday ease or preparing for an event, this treatment delivers noticeable improvements in both texture and appearance.

Types of Permanent Waves

There are several types of perms available depending on your desired style:

  • Body Wave Perm: Produces loose, natural-looking waves that add volume without being overly dramatic.
  • Spiral Perm: Creates tight, defined curls that are ideal for longer hair lengths.
  • Beach Wave Perm: Offers soft, tousled waves that mimic the carefree look of beachy hair.
  • Stack Perm: Focuses on adding volume by curling only the middle and lower sections of your hair while leaving the roots untouched.
  • Multi-Textured Perm: Combines different curl sizes for a more natural and layered appearance.

Your stylist can help you choose the best option based on your hair type, length, and personal preferences. The exact curl pattern and style are determined after a thorough consultation.

How Does It Complement Other Services?

  • Color Services: Adds dimension and depth by enhancing highlights or lowlights within curled strands.
  • Haircuts: Creates layers that complement curls or waves for added movement.
  • Deep Conditioning Treatments: Prepares your hair for better hydration post-perm by nourishing strands weakened by chemical processing.

At-Home Maintenance Tips

  • Sulfate-Free Shampoo: Use Kenneth’s Anti-Fading Shampoo to gently remove impurities without stripping moisture or color.
  • Nourishing Conditioner: Apply Elixir 11 Conditioner regularly to hydrate strands while protecting against heat damage.
  • Avoid washing your hair for 48 hours after receiving the treatment to allow the curls to set properly.
  • Avoid Brushing Curls: Use a wide-tooth comb instead of a brush to detangle curls without disrupting their shape.
  • Avoid Heat Styling: Minimize heat styling or use a diffuser attachment when blow-drying to preserve curl definition.
  • Smooth Ends Regularly: Schedule regular trims every 6–8 weeks to remove split ends and maintain healthy-looking curls.

Frequently Asked Questions (FAQ)

What are permanent waves?

Permanent waves, commonly known as perms, are salon services that use a chemical process to restructure the hair’s bonds, creating lasting curls or waves. Kenneth’s offers modern perm techniques for a variety of curl patterns and hair types.

How long does a permanent wave last?

A permanent wave typically lasts 3 to 6 months, depending on your hair type, aftercare routine, and the specific perm solution used by your stylist at Kenneth’s.

Is a permanent wave bad for your hair?

When performed by Kenneth’s professionals using high-quality products and proper techniques, perms are safe. However, like all chemical services, they can cause dryness or damage if your hair is already compromised. Kenneth’s recommends pairing your perm with restorative treatments such as the Total Hair Treatment or European Therapeutic Elixir for optimal hair health.

Do salons still do permanent waves?

Yes, Kenneth’s continues to offer permanent waves, updated with the latest techniques and gentle formulas to deliver beautiful, modern curls or waves.

Why are perms so expensive?

Perm pricing reflects the stylist’s expertise, the time required for precise application, and the use of premium products. At Kenneth’s, you receive a customized service tailored to your hair’s needs, ensuring healthy, lasting results.

How to sleep after a perm?

For the first 48 hours, sleep with your hair loose and avoid hair ties, clips, or anything that could create dents. A silk or satin pillowcase helps maintain your new curls and reduces frizz.

Why did my perm go away so fast?

A perm may not last as long if your hair is resistant, overly porous, or if you use harsh shampoos and heat styling tools. Kenneth’s stylists recommend sulfate-free products and gentle care to preserve your curls.

What hair cannot be permed?

Hair that is extremely damaged, overly processed, or very fine and fragile may not be suitable for a perm. Kenneth’s professionals will assess your hair’s health and recommend the best approach for your desired look.

Do perms smell bad?

Perm solutions have a distinct scent during processing, but Kenneth’s uses modern formulas that minimize odor. Any residual smell typically fades after the first shampoo.

Can you undo a perm?

While you can’t instantly reverse a perm, Kenneth’s offers smoothing and conditioning treatments—like the Keratin Smoothing Treatment or Total Hair Treatment—to relax and soften curls if you wish to transition back to a straighter style. Regular trims and deep conditioning help restore hair’s natural texture over time.

Check out our smoothing and perm services!

Note: Kenneth's products and services, as well as the prices and locations where they are offered, are subject to change. Call our appointment scheduling at 614.538.5800 or use our online booking system to confirm.
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